Partnering with Participant Media, UCLA TFT and other key thought leaders and SIE experts, we have created a world-class report that maps the landscape of SIE, examines frameworks for measurement, establishes best practices, highlights key issues, and establishes generally-accepted impact principles (where measurement is not possible).
It is our hope that this report will serve as the foundation for research and collaboration in this field. It will be the first of an ongoing publication, each diving deeper into specific sectors and issues within the field more broadly. The report includes thought-pieces from key leaders, scholars, and industry luminaries, case studies, data, as well as a map of the ecosystem.
Our target audience for the report is those in the entertainment industries (narrative film, documentary, television, digital short form, theater, VR/AR and media for development) that already are, should be or could be thinking about the social impact of their work; those who support and study social impact entertainment whether it be at major colleges and universities or at leading nonprofit organizations; and students, who we view as the next generation of social impact entertainment practitioners.
The report includes interviews with 50+ contributors in this evolving space, including Leonardo DiCaprio (Oscar-winning actor and activist), Don Cheadle (Hotel Rwanda), Dustin Lance Black (Milk), Tom McCarthy (Spotlight), Joshua Oppenheimer (The Act of Killing), Fisher Stevens (Before the Flood), Eve Ensler (The Vagina Monologues), Bonnie Abaunza (social impact campaign strategist), David Linde (CEO, Participant Media), Pat Mitchell (Former President and CEO of PBS and the Paley Center for Media), Tabitha Jackson (Sundance Institute), Beadie Finzi and Jess Search (Doc Society), Cathy Schulman (Oscar-winning producer and President Emerita of Women in Film), Geralyn Dreyfous (Impact Partners and Utah Film Center), Shabnam Mogharabi and Rainn Wilson (SoulPancake), Cara Mertes (Ford Foundation), Teri Schwartz (Dean, UCLA TFT), Reginald Hudlin (Marshall), and Gina Prince-Bythewood (Love & Basketball).
You can read and download the report here.